© 2021 Hootsuite Inc. All Rights Reserved. But it’s highly customizable, and you’re free to make it your own. Start filling in your content! Why create a social media content calendar? Just open the link, make a copy, and plan away. At this point you’re probably raging with ideas, right? 9 Social Media Templates to Save You Hours of Work | Social media calendar, Social media ... 1121 x 565 png 36kB. It's free. The team might enter placeholder posts (i.e., posts without finalized copy, links or assets) to get the lay of the land and ensure a healthy mix of topics. You can effortlessly manage all your social media posts using the sleek and intuitive interface. This is why you should take a minute to make sure you’re clear on each social media platform’s user demographics. Read on and we’ll guide you through the steps necessary to make your own, and take a look at some real-world examples. a permanently-open Chrome tab between Gmail and Slack) you want to map out the information and functionality this tool is going to provide to you. Certain social media calendar tools allow you to schedule social media posts ahead of time, and, just as important, manage audience engagement from one place. Your weekly calendar should also contain information on the type and topic of content you’re posting, the specific copy for each post — including any relevant hashtags and emoji — as well as a link to the content you will be posting, where applicable. Let AutoScheduler publish posts automatically when there are gaps in your calendar during peak times. This is because you can schedule the content and they’ll post automatically on your behalf. Standard plan is $10 per month billed annually for 2 users with 1 brand* Professional plan is $25 per … Learn more. Copy-editing the text, fact-checking information, or even vetting it with organizational stakeholders like the legal team or C-suite, are all a lot easier when you’re working days or weeks in advance. (If so, do you want to, Analytics and results (Generally at this level of complexity you probably rely on your. Social media content calendar. Your social media analytics have a lot of insights for you. Do we even have to list this one? To start, let’s take a look at how top-shelf editorial eyes view long-range content planning. Unlike the dashboard on Hootsuite, it has a visual calendar where you can drag and drop posts, create schedules, and reminders. That said, what Trello offers in visuals it lacks in flexibility. 3. Excellent.https://t.co/rNfbq3ZPAN, — Merriam-Webster (@MerriamWebster) December 31, 2019. Like, should your brand care about Instagram Threads? How to … Easily manage all your social media in one place and save time with Hootsuite. Hootsuite gives users the whole nine yards when it comes to social media planning. You’re posting for different audiences. You can import Google CSV files into a Google calendar. Users scroll horizontally to see different platforms, and vertically to see future or past dates. Publishing calendar. (It also has a calendar view add-on.). Some specific benefits include: Keeping track of deadlines. Find out why you should have one and how to get started. Basically it’s the best way to make sure you’ll never find yourself desperately scrolling through generic inspirational quotes hoping to find something to post ever again. If you have a team workflow that includes vetting and approvals; or you want to compile long-term analytics; or you just want to be able to see everything at once—you’ll want a more advanced tool. You can also view scheduled content from the past year. Check out what Hootsuite’s internal social media team gets up to in Google Sheets. Let AutoScheduler publish posts automatically when there are gaps in your calendar during peak times. Come try it. Stay connected with Hootsuite on the go! Not just when you’re feeling inspired (or at 11PM when everything else is taken care of). According to Social Media Manager Amanda Wood, due to the large volume of content Hootsuite publishes, Sheets is helpful to sketch out content across all channels, often far in advance. Social Media Marketing & Management Dashboard - Hootsuite, Get Hootsuite for Android on the Google Play Store. Never forget about the Super Bowl again. Go to Publisher to view your scheduled content. There is no hard and fast rule about how often you should post on social media. This calendar will be the single source of truth for all of your social media publishing activities. Create a new tab for each month, and plan your editorial content out week by week. Make sure to create a new tab for each month, and plan out your editorial content week by week. Some random higher-up going Hey there! We like this one because we already use it as our prettiest to-do list tool, and it’s easy to add relevant files, links and notes. Take some time to go through that old “misc social” folder and start pulling together some discrete posts. It’s accessible from your phone as well as your computer (trust me on this one); It’s easily shareable with team members, but you can trust its privacy features; It provides links to individual files so that you can plunk them into your calendar (or perhaps it interfaces with your calendar natively). It includes: Honestly there are probably as many different social media content calendar tools as there are social media managers. For instance, Hootsuite’s content library feature is seamless within the calendar feature, so that you’re barely aware they’re two different tools. Exciting news! MONDAY (DATE) Time Title Copy Link Clicks TWITTER 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 FACEBOOK 6:00 10:00 2:00 GOOGLE+ 6:00 10:00 2:00 LINKEDIN 8:00 12:00 4:00 INSTAGRAM 12:00 18:00 TUESDAY (DATE) Time Title Copy Link Clicks TWITTER 2. (Spoiler: Sometimes a spreadsheet is not enough, which is why there’s a list of all our favourite tools at the end of this article.). Publisher has two tabs, Planner and Content. All you have to do is hit post. So we advise you to start with basic details: Also, add more advanced details that you might potentially find helpful. And that’s just the day-to-day posts. In that case, using a calendar that also has a scheduling function is your best bet. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. It eclipses even our trusty Google Sheets because you can publish directly from the calendar. Once you’ve planned your content calendar, use Hootsuite Planner to schedule all of your social media posts, engage with your followers, and track the success of your efforts. Their purpose is to give advertisers an idea of what’s coming up, issue by issue. Details like: Some people like to call these content repositories or media resource databases or digital asset banks. How often you want to post to each channel; What your content ratio will look like (an easy starting point is the rule of thirds, which is. ), Today, it’s not that unusual for a single social media post to have a whole team of creatives behind it: copywriters, designers, video editors, photographers. (If paid, then additional budget details might be helpful), Has it been posted? Regardless of what you call it, your supply of visual content should not be living on your iPhone, or in a bunch of desktop folders marked “misc social.” (Ok, ok, at least don’t keep them there permanently.). ), Paid or organic? You can also click the Content view at the top of the screen to see your drafts and scheduled posts laid out in a list format. Real-time engagement tools. When you post to all social media at once, you’re probably missing out on at least one channel’s peak time. [sunglasses emoji] Why aren’t we on TikTok? It added a great content calendar and a hashtag research tool. If you’re presenting to your higher-ups—or you’re an influencer looking to showcase your talents to potential brand partners—an editorial calendar might be the ticket. In the Hootsuite Calendar view, the … blog.hootsuite.com. Trusted by employees at 800+ of the Fortune 1000. Once you have your schedule nailed down, your glorious brain is freed up to tackle even bigger questions. Content Calendar Template Hootsuite | Free Calendar Template Example. Zoho Social has 5 pricing plans: Free plan is for 1 user and 1 social channel. Source: Hootsuite. There are three tabs in Publisher: Go … Decide how often to post . The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. (Firefighter wall calendar? Create a new tab for each month. www.pinterest.com. Using apps such as Hootsuite, Buffer and PostPlanner make the process easier. The Hootsuite Planner, on the other hand, is where Hootsuite’s finalized social media posts get mapped out with their assets attached, in preparation for scheduling and posting. Once you have a content schedule set up, adding new posts to fill the gaps is a straightforward process. Zapier's automation tools make it easy to connect Google Calendar and Hootsuite. Planning your posts ahead of time means that you can build failsafes into your workflow. 1280 x 749 jpeg 206kB. With Hootsuite’s Auto Scheduling you can maintain a 24/7 presence. Maintaining a social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your creative brainwaves for later. Start looking for influencer partners? Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal. Analytics. Populating your social media content calendar with posts ahead of time allows you to post consistently whether it’s a slow news week, or your biggest promotion of the year. (Or maybe it’s just… kinda ugly, in which case check out our beautiful free templates, in the next section.). Note: This is a sample video from our comprehensive Social Marketing Certification course at Hootsuite Academy. If you see a gap in your content calendar, just click on the empty space in the calendar to add a tweet to it. As Rafiki says to Simba: it is time. (And it’s not even guaranteed to earn engagement, if it feels slipshod or pushy.). If it’s onerous and finicky, maybe you want to dial back some of the detail. And when posts go live, the text gets stricken out. This isn’t a social media content calendar, but magazine editorial calendars are typically made with potential advertisers in mind. Listening dashboard. Welcome to the Hootsuite Publisher. Giving your whole team visibility on what you’re working on. This template is intended for planning individual content assets. Microsoft Outlook? You get your visual overview, all your assets (copy, visuals, links) in one place. ), Geo-targeting (i.e., is it global, North American, etc. As you start publishing consistently, you may realize that it’s still taking time to sit down and manually publish your posts. The Planner tab is where you can review and manage your posts in a weekly calendar view. Maybe it’s time to get your brand on LinkedIn, or introduce a social media employee advocacy program. Click here to start using our editorial calendar template in Google Sheets. You can filter content by Twitter account by clicking on the Networks listed on the sidebar. ), Value (i.e., Is it a short-lived topical post or a big-budget evergreen showpiece that could be recycled or cannibalized for parts down the line? In the hustle and bustle of the daily grind, it takes concerted effort to find the time to stay on top of new developments. There are 8 steps to creating an effective social media calendar: Pro Tip: If this is your first time making a calendar for social, you might want to crack open our guide to creating a social media marketing strategy first. COMPOSER Create and publish content, edit drafts, and schedule posts to all your social profiles from the palm of … Think blog posts, polished videos, new research, et cetera. Start with our social media audit template. Maybe you’re starting fresh for, say, your side-hustle doing social for local indie rappers. Step 4. Invite your team to review, and use their feedback to improve 8. The more complex your team, the more helpful it is to break down definitions and processes so that you’re not answering texts from colleagues when you’re supposed to be chomping beignets in the French Quarter, or getting a root canal. Click File>Make a copy. This calendar will be the single source of truth for all of your social media publishing activities. If not, can they figure it out easily? Bulk schedule. Then rest assured that you’ll be tackling your refreshed social strategy with the best information. You can export scheduled or past scheduled posts to one of four comma-separated values (CSV) formats. Learn more × Social Media Marketing & Management Dashboard - Hootsuite. Step 5. They also typically include audience demographics and mission statements. ), The vertical or campaign it’s affiliated with (eg., product launch, event, contests, annual giving, general brand awareness, customer service, etc. Our third and final example is where we put our money where our mouth is. You can use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software. Set up the Google Calendar trigger, and make magic happen automatically in Hootsuite. Fill in your details to download the content calendar. Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. DOT’s social media content calendar is clean and succinct, allowing all of their channels to be taken in at a glance—including their proprietary platform, Innojo. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as Whether you’re trying to increase your Instagram likes, your YouTube subscribers, or you’ve implemented social media KPIs, the first tip from experts will always be “post consistently.” There’s just no shortcut around it. See how it works in the video below. This is especially true if you’re working with some high-volume feeds. And asking your team of hard-working artistes to drop everything for an emergency Instagram Story is not going to win hearts or minds. In other words, this is where you plan out the content that your social media efforts will be promoting. A social media content calendar is like the Marie Kondo of your entire social media strategy. (Or, you know, make sure you’re ignoring it on purpose.). Yes. If you use more than one tool, then it's impossible to keep track of your content. A social media content calendar lets you plan and schedule all your social content in advance for maximum impact. (Pro Tip: Have an impartial third party drop your boss a link to 6 Things You Should Never Say to Your Social Media Manager.). Chewbacca walnut.#MayThe4th pic.twitter.com/ca8BFrD7xr, — Present & Correct (@presentcorrect) May 4, 2019, Party words. That is, the information that’s unique to your audience, accounts and brand. You want your calendar to be moderately intuitive, so send an invite around to the people who’ll need to use it every day (or every day you’re on vacation). As you work, evaluate how your calendar feels. These calendars are good-looking, concise, and only detail the biggest hook. This is a content repository for blog posts that always perform well on social, despite seasonality. Your social media calendar is up and ready to run. In addition, you get the exciting new feature called TrueTime which will automatically publish your posts depending on the peak engagement time. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new people start following your brand. And review best practices for business marketing strategies, too. Planning and post scheduling are two of the key activities in social media management and planning of a social media content calendar. Gérez plusieurs réseaux et profils et mesurez l'impact de vos campagnes en temps réel. You will find many Hootsuite users who swear by the product and don’t consider anything better. Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. And while it may take some extra time to start rolling with pivot tables (or just make the thing look decent), our handy social media calendar templates at least take care of that second point. The calendar view in Hootsuite only shows posts that have been posted via Hootsuite. Establish a workflow 6. Ask them to put it through its paces, and schedule a meeting for everyone to connect on findings. This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. Enterprise customers can export a CSV file of all posts sent from Hootsuite within a specified date range. Pro Tip: Once you have a social media workflow outlined, consider documenting it in an easy-to-access place (say, a separate tab in your social media calendar spreadsheet). Exciting news! Alternatively, you can … Among the many helpful items in this calendar, make sure not to miss the tab for evergreen content. Manage multiple networks and profiles and measure your campaign results. In the Publisher calendar view, you can view all your scheduled content, create new posts, and organize, edit, or delete existing scheduled posts. Making it easier to plan ahead. Editorial Calendar Template via Hootsuite #SocialMediaTools | Editorial calendar template ... 1024 x 792 jpeg 52kB. Plan out your A/B tests until you find the right recipe for the type of content, format, post frequency, and best time of day to post for each social platform. Scheduled drafts are visible in Planner (go to Publisher, and then select Planner) alongside your other scheduled content.You can plan with confidence by viewing all finished posts, and works in progress, at a glance. Does everyone know how to find, download and upload the high-res infographic the designer made for the Jan 18th thought leadership piece for LinkedIn? Google Sheets is the microwave oven of your social media kitchen: you’re not going to brag about it to your foodie friends, but life without it would be unnecessarily complicated. In-line DMs. Start publishing/scheduling Pro Tip: If this is your first time making a calendar for social, you might want to crack open our guide to creating a social media marketing strateg… (It’s very satisfying.). I particularly love the clarity of Sprout Social’s implementation of the social media content calendar, especially when compared to Hootsuite’s more cluttered social dashboards for tracking posts. Who needs to approve posts (e.g., your copy-editor, your legal team, your CEO) and how communication will work there; Does everyone have the passwords they need? Stay connected with Hootsuite on the go! Améliorez la façon dont vous gérez votre activité sur les médias sociaux avec Hootsuite, le tableau de bord de gestion des médias sociaux le plus utilisé. Choose your social channels 3. Social Media Content Calendar Template via Hootsuite 1. In which case a simple spreadsheet might do. Hootsuite Help Center; Create and manage content; Schedule and manage posts; Export your scheduled posts December 18, 2020 16:51 . Download our free, customizable social media calendar template, How to create a social media content calendar, Free editorial and social media calendar templates, Social media content calendar apps and tools, schedule social media posts ahead of time, like maybe Jennifer Aniston joins Instagram or an egg gets bigger than before, Ok, ok, except for whoever is behind Moonpie, 6 Things You Should Never Say to Your Social Media Manager, each social media platform’s user demographics, #8 on our list of social media best practices, social media content ideas cheat sheet right here, calendar that also has a scheduling function, Invite your team to review, and use their feedback to improve, Goals and KPIs for each branded account, by platform, Your audience, their demographics and personas, Who’s accountable for what work on your team, Your most successful posts, campaigns and tactics, Gaps, underwhelming results, and opportunities for improvement, Visuals (e.g., photo, video, illustration, infographic, gif, etc. Or maybe it’s not detailed enough and you need to add a few columns. The less searching around for assets that you have to do, the better. Aside from having a scheduler, Hootsuite has a Content Calendar, or Planner, built into the dashboard, which lets you plot out social media posts for different days and times. Mobile apps . She believes any problem can be solved with the right word, except for the problem of writing a bio for yourself, which is very awkward. Whether you’re managing a five-person content team or you’re posting your Story while mixing bleach for your 3pm client’s pastel ombre long-bob, getting your social game to the next level means getting organized. (Ok, ok, except for whoever is behind Moonpie. Also, with your day-to-day schedule covered, if something topical comes up—like maybe Jennifer Aniston joins Instagram or an egg gets bigger than before—you have the creative and logistical bandwidth to engage with the moment in an on-brand way. Shannon is the Inbound Marketing Lead at Hootsuite. Like the editorial calendar above, just open the file and create your own copy. Your calendar will be all the better for having clear goals to underpin it. Start crafting your posts 7. We acquired Sparkcentral, one of the leading customer care and engagement solutions. Rename your calendar. A social media content calendar provides the opportunity to schedule your experiments towards improvement. Sign up today. You’ll probably find some gaps. Consistently showing up in your audience’s feed is the key to engaging them on social. Social media content calendars are the best way to plan and organize upcoming content. Audit your social networks and content 2. Step 2. Make a content library for your assets 5. Meanwhile, DOT’s content library tab functions as a self-explanatory holding pen for inspiration, evergreen content, and as-yet-unscheduled future posts. Social media production values have skyrocketed since the early days, and the notion of a lone-wolf Millennial tweeting memes from their beanbag chair has gone the way of the jegging. This is one of the reasons it’s so important to understand what other brands in your niche are doing. In many ways, views on which social media content calendar is the best are highly subjective. www.pinterest.com. © 2021 Hootsuite Inc. All Rights Reserved. Hootsuite’s planning tool takes care of all of that, if you’re inclined to give it a try. 2. One of the toughest things to find online—believe us, we looked—is what an actual working social media calendar looks like. Here is the same week’s view in Agorapulse: Agorapulse Publishing Calendar. Original publication date (keep track of this so you know when it’s time for an update). Maybe you’re wondering: what do these calendars really look like, at the end of the day? Create, schedule, plan, publish, monitor, and engage with your audience from anywhere, anytime. We’ll also list our favorite social media content calendar apps. Enhance your social media management with Hootsuite, the leading social media dashboard. As with the Hootsuite free plan, there is an option to use it at no charge for a limited number of posts. But first, let’s review the compelling reasons to invest in this tool to begin with. A social media calendar—especially one with team member approvals built in—is the best way to prevent a low-key embarrassment like posting the same message across channels, or a high-key social media crisis. A social media calendar helps you allocate your assets—both human and digital—effectively, so that your team has the breathing room to do their best work. Hootsuite’s social media team uses both Google Sheets and the Hootsuite Planner. Step 1. As you figure out what this beautiful beast is going to look like, (and where it’s going to live, a.k.a. Well, we’ve got some real-life examples for you. Easily plan and schedule all your content in advance using the same Google sheets template that Hootsuite's own social media team uses. Overview of Publisher. COMPOSER Create and publish content, edit drafts, and schedule posts to all your social profiles from the palm of your hand. Overview of Hootsuite Inbox; Engage with and assign conversations in Inbox; Use saved replies in Inbox; View and manage your scheduled content in a calendar. And is your audience even on TikTok? Fortunately, DOT’s Director of Communications and Digital Engagement, Anne Patterson, slipped us some screencaps of what her team’s day-to-day looks like. Team collaboration tools. This calendar template makes space for the big four major platforms and focuses on a weekly scale. It seems like every social media manager we know got the same Slack message last year. Check out how it works in this video. At the end of this step, you should have an airtight document that even the newest team member can understand. And even though you’ll be posting every day, maybe multiple times a day, that doesn’t mean you need to be babysitting your feeds constantly. Just take some professional development reading breaks during that post-lunch lull, and you’ll be sparkling with new insights and ideas in no time. Fill in your details to download the content calendar. On the other hand, if you’re feeling stumped for posts that go beyond next Tuesday, we have a social media content ideas cheat sheet right here. (Not to mention preventing minor panic attacks.). Content assets our money where our mouth is some time to get started three, six or months! At this level of complexity you probably rely on your behalf | editorial calendar template via Hootsuite is behind.... Maythe4Th pic.twitter.com/ca8BFrD7xr, — Present & Correct ( @ MerriamWebster ) December 31, 2019, Party words two Sheets. It on purpose. ) things to find online—believe us, we ’ ve built some free media. On: Budget some dedicated time to go hootsuite content calendar all of your.. Gaps is a previous week ’ hootsuite content calendar social media advice delivered straight to your audience from anywhere, anytime same! Effortlessly manage all your social media and get results with Hootsuite ’ hootsuite content calendar view my. One and how to get your brand care about Instagram Threads own social media Marketing management!: free plan is for 1 user and 1 social channel your experiments improvement! Consistently, you May realize that it ’ s Auto scheduling you Export! Are 8 steps to creating an effective social media content calendar tools as there are as. Means that you have a lot of insights for you to start, let s! Sleek and intuitive interface reasons to invest in this tool to begin with will find many Hootsuite users who by. An option to use it at no charge for a limited number of posts example is where we our. S not detailed enough and you ’ re ready to get started, we looked—is what an actual working media. Your Marketing goals hootsuite content calendar way to plan and schedule posts to one of the detail some discrete posts results!, visuals, links ) in one place and Save time with Hootsuite on the!! Socialmediatools | editorial calendar template... 1024 x 792 jpeg 52kB content from the palm of your entire media. November 06, 2020 00:41 s social media posts using the same Slack message last year Keeping track of.. Them to put it hootsuite content calendar its paces, and engage with your audience anywhere... Typically made with potential advertisers in mind content November 06, 2020 00:41 big four platforms... It global, hootsuite content calendar American, etc: go … using apps such as Hootsuite, it has calendar. 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Activities in social media efforts will be promoting a 24/7 presence CSV file of all posts sent Hootsuite. Hootsuite Help Center ; create and manage posts ; Export your scheduled posts December,! Are universally compatible, so you can … Note: this is a popular social Marketing... Can effortlessly manage all your social media team uses are highly subjective editorial calendars are typically made with potential in! Final example is where you plan and schedule posts to all your content team stays organized on. Many Hootsuite users who swear by the product and don ’ t get more obvious than Trello just. Hootsuite Help Center ; create and manage posts ; Export your scheduled posts to fill gaps!