Long story short, if you’re not using employee advocacy, you’re missing out on easy engagement on Facebook. Let’s say you have a post that knocks it out of the park. They produced a total of 38 video segments within two weeks, which grabbed a total of 36,398 views during the event. Setting up your readers for a punchline. 45 Facebook Post Ideas That Generate High Engagement. Terms Although humor not might be the perfect fit for every brand, funny content typically performs well and is a lighthearted way to diversify your posts. Maybe it was an unexpected meme. When you conduct those annual surveys, remember to include action plans for following up with employees. Employee Engagement Lead is on Facebook. … Goals & Alignment. In pursuit of communication. See more of Employee Engagement on Facebook Looking at the most popular social posts from 2017 as highlighted by Buzzsumo, here’s some insight into the sort of content that makes people click without fail: Tailoring your blog content for Facebook doesn’t mean compromising quality or resorting to clickbait, though. 6 comms pros share their views, Survey: Majority of employees support mandatory vaccination as a condition for returning to work, How internal communicators can help bolster corporate recruiting, 6 ways internal communicators can spark employee development and growth in 2021, Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021. Instead, you just need to consider ways to set your posts up for greater engagement. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. Get social media resources and tips in your inbox weekly. Members of Forbes Human Resources Council are experts at improving employee engagement. The recent study of employee engagement at Facebook finds that pride in the company is the most powerful engagement driver. What’s even more impressive? Think about looking into the camera. Whether it’s animations, commercials or jumping on Facebook Live, regularly publishing video content on Facebook is a smart move supported by the platform itself. Either way, you should have a pulse on your top-performing content instead of playing guessing games. When employees aren’t tuned in—or worse, are actively disengaged—your bottom line can suffer along with the members of your workforce. Implement a performance tracking or goal management software. If someone takes the time to comment on your content, you should return the favor yourself. There was also an unexpected benefit. Considering the agenda as though they were employees attending enabled them to select the most important and compelling content that would encourage engagement. It’s about your fans. COINBASE: A Forward Thinking Startup Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. A long-term, customized employee engagement strategy should be the ultimate goal for any call center. Perhaps it was an epic case study. If you’re interested in learning more, see Bambu in action here. Employee engagement requires a lot of work, especially for distributed organizations. | We focus on fostering […] This can foster a sense of ownership in operations — a power move for engagement. The use of social media to boost employee engagement makes sense, given the prevalence of sites like Facebook, Twitter, Instagram, and even LinkedIn and the millions of users who log-in each day. Feb 10, 2019 - Explore Kristy Reed's board "Facebook engagement posts", followed by 1675 people on Pinterest. This is a good look from a branding perspective and also encourages more interaction among fans in the future. Cookies Use an employee advocacy tool like Bambu (made by the Sprout team!) First, you, as a manager, are responsible for the engagement of your team members. Here are the top 9 questions to include in your surveys: Gallup reported that only 36% of employees are currently engaged at work, with 14% reporting they’re actively disengaged during COVID-19. Hopefully this blog gave you a head start on tackling the sixth element, and some ideas on how to boost employee engagement along the way. Employee engagement initiatives should be very specific and actionable. Facebook gives people … HR managers can agree that employee engagement and retention are at the top of their priority list. comes to a close. According to this article via Social Bakers, photos make up 93% of the most engaging posts on Facebook. Facebook can cause blurred lines and bruised morale in the workplace. “However, companies looking to change their employee behaviour and fix engagement issues will be sorely disappointed if they see Facebook At Work as the silver bullet. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense. Then, all they have to do is log into their dashboard and they can share the content to their personal Facebook page. about 9 months ago . However, you must update your event playbook and embrace new best practices. It’ll keep you from forgetting to post and give you the flexibility to test different posting times. Supporting local charities is a great way to inspire your employees and can also be a great idea for a team event. They might like you, but that doesn’t mean they only want to hear about you all day long. Communicate clearly and manage distractions. We want to hear from you, though. “What is usually a nice and leisurely 12-month planning cycle turned into three weeks,” Vendetti says. Should you exclusively post content related to sandwiches? Doing so provides your fans with a voice and reminds them that they want to hear from you. Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. With more than 1.5 billion daily active users, Facebook is impossible for employers to ignore. There is almost nothing better for employee engagement than high-frequency face time between management and employees having open conversations around the mission of the company and each person’s contribution to it. Search job openings, see if they fit - company salaries, reviews, and more posted by Facebook employees. With over 88% of Telenor’s employees using Workplace by Facebook, connectivity and collaboration has greatly improved. 60 Minutes Interview with Co-Founder of Facebook & Staggering Social Media Statistics. We offer a full service enterprise employee engagement experience, on a single affordable platform. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Instead of solely relying on your brand page to share your latest content, why not ask your employees to do some of the heavy lifting? If nothing else, taking the time to reply to fans shows that you’re listening to them. If you’re interested in learning more, see Bambu in action here. The answer might very well surprise you. Let’s take a look at how to increase engagement on Facebook: The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach. Titles that pique people’s interest. Measure your Facebook Engagement with Metricool. For example, Facebook’s employee communications vision leans on the premise that happy employees help to make happy customers—which then, in turn, creates a happy organization. We had entertainment that broke things up … We told personal stories that were relevant and inspiring to people, as well as those business stories that focused more on the priorities we have as a company and the way forward for the following year. These pieces of engagement serve as valuable data points for the type of content that people actually want to see. It might be tempting to simply talk about yourself, but that’s not going to drive much engagement. Period. Employee Engagement Facebook’s private social networks for companies officially launches this week. Employee Engagement Mergers are often driven for the wrong reason: Fear. And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. But maybe you just need to boost motivation, morale and workforce engagement as this crazy year (finally!) In pursuit of communication. Join Facebook to connect with Employee Engagement Lead and others you may know. Ride the video wave—and aim for content that can remain relevant. They feel connected.”. “There are also incredible upsides and opportunities that come from virtual events that you didn’t necessarily have when you were doing in-person events,” says Truitt. ! Tons of likes and shares, and plenty of love in the comment section. Not only was it a function for us to distribute content, it ended up being a place where there was so much engagement around the engagement itself. “Happy people really are engaged,” says Truitt. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. You don’t need to abandon your current Facebook page or start over from scratch, either. Employee engagement is holistic and involves the employee as a complete person, not just a professional function. We provide employee engagement surveys, workshops, keynotes, consulting and … It’s all about segmenting your … Learn More What makes our approach to employee engagement different? And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. Written byby Strategic alignment. Overall engagement automatically improves when employees directly communicate with team members and superiors. Without leaving this platform, the only way to obtain the result is doing it manually, and the steps to take are long and confusing. With more than 1.5 billion daily active users, Facebook is impossible for employers to ignore. With over 88% of Telenor’s employees using Workplace by Facebook, connectivity and collaboration has greatly improved. After all, it’s the social network, not the stock photo network. Disclosure Policy We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. But there’s a way around that—employee advocacy. | Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Employee Engagement Group. Company All-hands. Successful managers continue to push their employees, celebrate their achievements, and help them learn from their mistakes. Community Strength Employee engagement is strongly correlated to the strength of an individual’s interpersonal relationships on your team. The process of engagement has to continue through the new employee’s induction – the ‘acquire’ phase. People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments score more interactions. Institutionalize bi-monthly 1:1 meetings between employees and direct managers. #1 Distinguish lagging motivation from true burnout . After several years in private beta, the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Facebook successfully uses L&D to create a culture that puts people first, and fosters employee engagement, collaborative relationships and continual learning. The benefits of advocacy go way beyond just reaching more people. A sentence is all you need to grab someone’s attention and guide them to click through. Encourage collaboration. By connecting your account to Metricool for free you will be able to know the engagement of your Facebook Page and of … So if you want to improve Facebook engagement, get visual. Here is his insight into these factors: There is plenty of evidence to support the impact of employee engagement on the bottom line. Launch a monthly company updates email … By crafting your posts this way, you automatically set them up for more Facebook engagement. Learn how to boost productivity, retention rates, and satisfaction by focusing on employee engagement. Facebook provides you with the metrics but it doesn’t calculate the Engagement Rate. How to carry out an employee engagement survey: Be clear on what you’re trying to achieve, make the results known to people who take part - and take action on any issues that emerge. That’s why you should translate what’s performing well on Facebook to your own content on-site. Here’s an opportunity for you to segment your employees, and communicate based on engagement levels. When employees aren’t tuned in—or worse, are actively disengaged—your bottom line can suffer along with the members of your workforce. It really felt like people were watching this together and interacting with the content itself. Events can provide crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19. See more ideas about facebook engagement posts, facebook engagement, interactive posts. Facebook and employee engagement For all the good social media networking sites have brought - putting old friends back in touch, allowing people to stay in touch with friends and family across the world, promoting good causes, and so on - with the massive changes that take place as a result, there are bound to be some concerns. “We wanted to make sure that people weren’t overwhelmed by the content,” Baker says. That said, including a call to action within your posts is totally fair game. Increasing your employee engagement also means aiding as a role model for those employees who are facing issues, regardless of how busy you may be. And then there was the third dot: a study that measured the impact of employee engagement on safety performance in a manufacturing facility with 220 hourly workers. It’s easy, familiar, and most employees have used it in their personal lives for years. Not just “likes” or “shares,” but the comment sections blew up—and people had threads within threads about a certain part of the episode or [giving a colleague a shout-out]. Employee engagement is one of the best indicators for organizational success. And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated. You can see my face way more clearly than at a live event, so being expressive. Through Bambu, you can even add suggested text for your team to use in their Facebook post which makes it super simple for them to just find the content they want to share and publish. By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments. The key here is to not just post at random and expect engagement. Employee Engagement Achieve your goal of a highly engaged team that is more productive, delivers superior customer service, and drives improved business results. Using a combination of conference rooms, internal studios and a few additional locations, Vendetti and Baker turned a four-day live event into a two-day digital production that featured a story and insights spread over seven content blocks, each containing four or five sessions lasting no more than an hour. Employee Engagement; 1. Improving your Facebook page engagement isn’t a “one and done” affair. Internal events that reach and engage employees—especially during continuing uncertainty—have the power to help you overcome the employee engagement crisis. To achieve their success, Vendetti and Baker flexed their content production muscles, looking at the agenda through the lens of digital and broadcast production, creating images to accompany presentations and augmented reality filters to offer additional moments of interaction. 4. Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. The remaining content was the top information that employees needed and wanted to know, sprinkled with inspirational and feel-good content aimed to uplift and motivate. Mission & Purpose. An employee engagement platform can bring new hires up to speed much faster by immersing them in the company and giving them an overview of what’s going on from day one. Let’s say you’re running a Facebook page for your sandwich shop. Remember: there’s a good chance you’re dealing with scrollers and mobile users. In fact, Facebook explicitly notes how well native video performs. Like it or not, Facebook has become a hotbed for memes and humorous content. The good news? When in doubt, keep your posts as brief as possible. The employee engagement survey is the no-brainer way to perform regular pulse checks on employee sentiment. Enter the email you used in your Ragan store purchase. Get them involved in problem-solving processes and allow them to brainstorm new ideas. 2. Vendetti and Baker cut a third of the Un-Summit program and shortened session times by nearly 50%. For Truitt’s Transform event, she created an “Introduce yourself” post on a multi-company Workplace group, where attendees could share their role and reason for attending. That is a huge percentage. Period. High employee engagement rates help companies keep staff, reduce their costs and even produce a better financial outcome for the business, according to new research. Feel free to bug him on Twitter or check out his website (brentwrites.com). Institutionalize formal communications training for managers. Well, studies by leading consultancies and research organizations has shown that employee engagement is as crucial as the top line & bottom line of any organization. A tool like Workplace by Facebook is ideal for supporting engagement by helping people connect, discuss common interests, share ideas and discover new ways of working together. And if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions. Employee Engagement; Mergers are often driven for the wrong reason: Fear. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. “We’re in the middle of an employee engagement crisis,” Truitt says. Instead, brands should upload and publish videos within their Facebook posts whenever possible. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. “They feel listened to. That also includes coaching your speakers—whether they’re outside your organization or your own executives and leaders—to adjust to the virtual landscape. to curate your latest articles, videos and other content for them. 357 likes. That requires tailoring your information and entertainment to best meet employees where they are and address their needs. We’ve got 10 tips to help you do it, and fast. On top of that, they can share it to Twitter and LinkedIn as well. Academics, consultants and leaders have been grappling with that question for decades. They can get the lay of the land, meet colleagues, take part in onboarding activities, connect with mentors and begin contributing in record time. … Also, the lighting. Employee engagement and productivity Falling or flat productivity is a problem in some countries, including the UK, where over a third of workers questioned in one study admitted they’re productive for less than 30 hours a week. | That became really important to us—that we found ways for people to experience everything together and to feel that although they were distanced, we were all in it together and they were with the people they would normally be with. After all, employee engagement is the key to your business’ success and these inspirational employee engagement quotes will certainly help you in creating a team of highly motivated, fulfilled and invested workforce. Today the Marion County Humane Society stopped by to pick up the 50 + pet item donations and also the $225.52 we raised for them during our Penny Wars contest.Our employees LOVE animals! “These are not skills that speakers need for being on screen.”. Interested Invite Share. The Economist Intelligence Unit’s research into technology and the employee experience highlights the challenges that employers continue to face in developing, … The takeaway here is that what might have worked brilliantly for brands in the past might not fly today. Quotes or stats from an article that require a click for more context, Snappy or witty statements coupled with a picture. Employee engagement is a complex phenomenon, writes Katie Bailey, professor of work and employment at King’s College London, and there are a number of reasons why companies have struggled to make significant progress. Encouraging comments, debate and discussion are a-okay, just don’t beg for them. Download the Sprout Social app for IOS Devices in the Apple App store. Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. The buck stops with you. Like pulse surveys, employee engagement surveys usually feature sliding scales for responses - 1-10 or degrees of agreement and disagreement. Likes, shares and comments aren’t just vanity metrics. What you’ll need to find out is what type of interactions you should consider for the measurement and which denominator to use.. You must know that the number of fans of your page doesn’t represent the potential reach of your posts. With 34,000 employees around the world, spread across 13 markets, staying connected is not just their business, but also their company culture. Though Truitt says the event was a success, changing course from a live event to a virtual offering—while keeping interaction and employee satisfaction high—is a tall task. Having a company-wide meeting to start or end the week can be a great opportunity for everyone to get together and share useful feedback: what worked the past week, what didn’t go so well, and what goals are for the coming week, month or quarter. document.getElementById("comment").setAttribute( "id", "ae659b3202e41d5b8788df352b5884d9" );document.getElementById("b1aae4d9ef").setAttribute( "id", "comment" ); Sign up to receive the latest articles from Ragan.com directly in your inbox. Lower organic reach means brands will likely have to spend more money on Facebook Ads to get their content in front of their target audience. Sometimes the key to increasing Facebook engagement is to look inward. Benefits Of Employee Engagement . These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. Do You Have a Facebook Engagement Strategy? They feel heard. Globalization, the arrival of new technological developments or a fast changing economic landscape all impact the executives decisions to merge or acquire other companies. Treating your posts like novels creates more opportunities for readers to lose interest and likewise miss your CTA. Both experiences provided many takeaways and lessons learned for producing events that can engage employees during times of uncertainty. As we’ve seen, do it well and employee engagement can have a major impact on your companies profit. Don’t focus on the Weak Links. Truitt says that communicators must think differently about the event experience when turning in-person opportunities into virtual experiences. Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. When Facebook announced they’d be showing users fewer posts from brands, marketers were understandably upset. This article is in partnership with Workplace from Facebook. Pulling from pop culture and current events is a smart move if done tastefully. Here are 7 simple engagement strategies for Facebook: Use photos. Employee Engagement. Employee Engagement Facebook’s private social networks for companies officially launches this week. Collaboration is one of the most important aspects for any good businesses to focus on improving. Sure getting impressions is nice, but what you really want is for people to read the articles and engage. They were also encouraged to share a photo of what their workplace looks like during COVID-19. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. And then thinking about how [you’re] setting up the session and the script writing and the content [you’re] supplying to add in the other details—the images, the videos, the AR [filters]—in a way that will help the audience better understand the story. This means simply copy-and-pasting a link to your recent YouTube video as a post isn’t going to cut it. 1.1K likes. Join 70,000+ professionals and become a better social media marketer. Data shows 70% of people use social media at work. Employee engagement is the emotional attachment employees feel towards their place of work, job role, position. Globalization, the arrival of new technological developments or a fast changing economic landscape all impact the executives decisions to merge or acquire other companies. By EEngagement On Sunday, 12/5, 60 minutes interviewed Mark Zuckerberg, Co-Founder of Facebook. 6 Facebook Employee engagement manager jobs. After all, your business’ blog is about so much more than SEO. The study, The Future of Engagement Trends and Innovations in Measuring Employee Engagement, by global research and advisory firm Gartner, shows there's a direct link between employee engagement and financial … Connect and engage – and target your employee engagement messages. Many brands make the mistake of putting themselves in a box when it comes to their content. Let us know in the comments below! “At a live event, you’re thinking about movement on the stage, you’re thinking about projection,” Baker says. You could also consider coming up with a series of content where you regularly pick your followers’ brains. For Truitt’s Transform event, that meant shortening agenda to 90 minutes and cutting down the content. Topics: Employee Engagement, Events, Remote Culture, Social Media, The Workplace, Visual & Video Communications. “No matter the format, they can be so incredibly valuable for bringing employees along on a journey,” says Leah Truitt, customer success manager at Workplace from Facebook. 1. Employee Engagement finns på Facebook Gå med i Facebook för att komma i kontakt med Employee Engagement och andra som du känner. Start with a Story When leaning into video content, make sure what you record will be relevant for employees tuning in after the event to watch—aiming for timely angles on evergreen topics. Here are 45 Facebook post ideas that are sure to generate high Facebook engagement: You can think of these social media post ideas as tips. Photos make up the overwhelming majority of content on the platform, signaling that people would much rather engage with a visual than a link or wall of text. Here’s some food for thought: your Facebook content isn’t all about you. Words like ‘engagement’ and ‘culture’ can get thrown around with a lot of lip service and garner very little more than an eye roll from staff and leadership alike. To better break down that activity, take a close look at your Facebook analytics to see firsthand what’s receiving the most reach. Instead, brands should strive to show the personality behind their business. Instead of welcoming roughly 6,500 sales and marketing employees from around the world to a four-day event in San Francisco, Vendetti and Baker turned it into the Un-Summit, a two-day digital experience that delighted and connected the nearly 7,400 employee who attended. Summary. To meet these challenges, employers need to find ways to support, recognize and provide feedback to employees, while employees need to be able to collaborate as easily as possible. For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content. 6 Facebook Employee engagement manager jobs. A quick and easy way to do so is to simply tack a question onto your posts. Engagement can have a huge impact on your business's success. Below we’ve outlined 10 strategies to do exactly that.